3 stories showing what goes in the mind of someone in that very moment when back pain strikes. We jumped in the nightmare of 3 emblematic performers: a burlesque dancer, an astronaut and a barber.
With these campaign we transported Voltaren's „Joy of Movement“ brand mission to a surprisingly innovative and fun to watch experience that digitally reached our busy target group in a more efficient way.
We proved that people are much more open to an emotional storytelling than most brands can think.
